PepsiCO (LIFEWTR)

LIFEWTR, a premium bottled water brand owned by PepsiCo, has garnered consumer loyalty for its hydration benefits and commitment to supporting diverse creatives. I led a team of media strategists to execute a multi-year strategy to garner consumer and trade coverage in top publications, highlighting the brand’s social impact efforts and collaborations with notable spokespeople, while ensuring consistent integration of product messaging. Efforts garnered over four billion media impressions and elevated brand recognition in the bottled water category.

Scope of Work
+ Creative ideation

+ Media Relations

+ Multicultural communications

Agency of Record
+ Golin

JustDrinks

PepsiCo sets up Lifewtr US airport outle

WWD

WWD

Issa Rae Partners With Lifewtr to Launch Life Unseen, a Platform for Fair Representation in the Arts

AdAge

LeBron James adds Lifewtr to PepsiCo endorsement list

TWA Hotel

On behalf of real estate and hospitality developer MCR/Morse Development, media relations efforts on behalf of the group’s landmark property the TWA Hotel at JFK Airport were launched ahead of the hotel’s highly anticipated opening. From construction status updates through the official opening of the property, comprehensive media outreach was conducted to drive consumer and trade coverage across all facets of the project’s life cycle. As a result, several billion impressions were garnered during the campaign, resulting in a 100% sellout rate at the time of the hotel’s official opening.

Scope of Work
+ Media Relations

+ Event support

Agency of Record
+ BerlinRosen

The Guardian

TWA Hotel at New York's JFK airport to open for bookings

CNN Travel

TWA Hotel opens at JFK Airport

Travel + Leisure

The TWA Hotel Has Officially Opened at New York City's JFK Airport

3 World Trade Center

Marking the final significant addition to Downtown Manhattan’s revitalization efforts. the completion of 3 World Trade Center was supported by a long-term communications strategy, inclusive of traditional media relations efforts promoting the development and leveraging expert commentary from the project’s developer Larry Silverstein. Efforts resulted in coverage in local and national business press, highlighting the addition of key tenants, construction updates and integration in trend pieces.

Scope of Work
+ Media Relations

Agency of Record
+ BerlinRosen

Curbed New York

3 WTC, NYC’s fifth tallest tower, debuts

CNBC

With new World Trade Center building set to open, developer sees ‘strong’ market

Architectural Digest

3 World Trade Center Is Officially Unveiled After Years of Delays

Time Equities Inc.

Time Equities Inc., one of New York City’s most prominent real estate developers, has garnered a portfolio of over 43 million square feet of residential, commercial, mixed-use and office space across North America and Europe. As a media relations specialist representing the firm, I helped manage media relations efforts across consumer and trade press on behalf of the firm’s marquee luxury properties and founder, Francis Greenburger.

Scope of Work
+ Media Relations

Agency of Record
+ Quinn PR

Commercial Observer

Time Equities’ Francis Greenburger is Betting on FiDi, Anguilla and Hillary Clinton

The Wall Street Journal

A New York Developer Embraces a Mission to Help the Mentally Ill

The New York Times

Luxury Condos in a Former NoLIta Orphanage